Seminars and Motivational Speaking

Jerry Amernic speaks on subjects related to the media and corporate communications, and he also speaks on a variety of topics which draw from his own personal experience as a journalist, consultant, writer and teacher.

After publication of his book, Victims: The Orphans of Justice, he was invited to speak to many organizations about Canada's criminal justice system. For many years afterward, his popular column, Justice For All, was a weekly feature in Toronto's Sunday Sun newspaper.

More recently, he has addressed a large number of organizations across Canada about such subjects as corporate communications, dealing with the media, problems with the educational system, the influence of high-tech on human communications, and other current issues.  He has completed three speaking tours for the Association of Canadian Clubs and was a guest keynote speaker for the Canadian Armed Forces in Germany. 

POPULAR PRESENTATIONS

Heroes and Heritage -- Jerry’s novels embody a fictional play on real history and exude people – heroes – whom his readers will relate to. His enriching talk brings stories of the past to life and explores how he as a writer works to weave fact and fiction together. What can we learn from people and civilizations who came before us? What clues have they left behind? How can we clean up our act today to make a better world for our children tomorrow?

The Injustice of The Justice System -- Jerry brings a new perspective to the justice system as he speaks about it from the perspective of a journalist who is a long-time critic and observer. His first book Victims: the Orphans of Justice looked at how the system operates from the vantage point of crime victims. His most recent book, DUTY – the Life of a Cop, is a collaboration with former Toronto police chief and current OPP commissioner Julian Fantino, and examines things from the eyes of a police officer. In his candid and revealing talk, Jerry explains what he has discovered, why our system of justice operates as it does, and how it can and should be improved.

The Language of The Media -- Jerry’s media-training workshops are interactive and multi-media. Learn how to reach the people you want to reach in the media, and how to talk their language. Jerry’s programs include exercises tailored to you and your organization. They involve case studies, situation analysis, how to build corporate profile by reaching your key publics, and how to generate the strategies that will meet your communications objectives. His sessions include:

• How to generate publicity
• Ten steps to effective PR
• How to make the media work for you
• The art of information packaging.